Although social networking sites like Facebook, Twitter, Instagram, Tiktok, and LinkedIn are gaining more attention due to its vibrant nature with an increasing number of users with each passing minutes.
However, we cannot deny the fact that 1.5 billion active monthly users around the world, poses a huge possibility of using WhatsApp for marketing.
The number mentioned above cannot be ignored, and as per surveys conducted, they are the change creators and perception influencer in today's generation.
What is WhatsApp and its current usage?
WhatsApp is a chat application and amazingly has versions, based on the phone used. It also allows the user to use WhatsApp on the MAC and Windows once successfully installed in user's phone through a simple QR scan.
Once you download and install the app, it asks you to confirm your country and enter your telephone number. To set up your profile, you can either import your Facebook information with a single click or control it manually, which is editable at the user's convenience.
WhatsApp links phone numbers from your phone's contact list and keeps your WhatsApp contact up to date.
WhatsApp is used in 3 ways to share information, visual, audio, and messages.
Chat [You and Me]
As the name suggests, you can chat directly with the existing user in your phone's contact list. Recent additions to this chat engine is video calling and audio messages, which personalizes and improves emotional connect.
Group [You and Me and All]
You can create a group in WhatsApp and message with up to 256 people at once, sharing messages, photos, audio messages, and videos.
We all are aware of Family Groups. [Unwanted :D]
Broadcast Lists [Blow Your Trumpet]
Broadcasting any messages on WhatsApp will help your contact see the message as a standard message; however, it has a limit of 256 contacts.
Why is WhatsApp best for Marketing?
One of the best reason to use WhatsApp is your contact, and your friend's contact and friend's friend contact is already using WhatsApp! Unlike other social networking sites which seek permissions and boosts to reach a specific set of audience for a cost, WhatsApp is free of cost.
The recent "Facebook Messaging Survey" conducted by Neilsen, the majority of the user, are willing to expect business promotes and messages over chat than on Facebook or other social networking sites.
Also, it is personalized and easy to share with other contacts.
Adventure rooms in Qatar, which is Qatar's first 60 mins escape gaming center use WhatsApp as one of their marketing tool to publish. They broadcast their daily promotions along with special events even E-vouchers!
The sales executive of Adventure rooms says "We used to spend around 600 USD per week to create, publish and boost post which in turn use to get us around 10 visit and 200 inquiries, however after including WhatsApp as our marketing tool, we have seen a substantial raise in the number or queries and walk-in players!"
This proves that What's holds a substantial capability to reach to a specific audience in a very personal and unique way, and it is cost-effective, what more can a business owner want! It is also as 98% of the messages, broadcast and status are open and read within 3 seconds of receiving it!
If you are looking for an app which can help you for strategic and effective WhatsApp Marketing, check out WhatsHash.
WhatsApp Marketing Tips:
# Tip 1: Status
Make sure your contact is continuously reminded of your business and its purpose through updating your status with relevant business quotes, ads, events, promos, and even link of videos published on other social media sites.
Make your status sentence short, quirky, and catchy for the audience to want to share it with their contacts.
# Tip 2: Profile
Make sure your WhatsApp profile picture is either the Logo of your business or image related to your business. As per the recent survey was done in MEA most people check profile pictures and status messages more often than checking the actual messages, and it is always easy to catch audience's eye if you picture and status is vibrant and unique.
If you are a WhatsApp Business user, you can add information like an address that can be viewed directly on Google Maps under the business category, and business hours. You also get the option to add an email address and two website URLs also.
#Tip 3: Greeting and Away Message
With the new business app from WhatsApp, we can set the Welcome and Away message, which will be triggered automatically.
When a customer messages you for the first time or after 14 days of inactivity, you can set the app to send them a custom greeting message automatically. Similar to Greeting message feature, you can also set an away message on WhatsApp Business. It will automatically send the set custom message to your customers while you are away.
# Tip 4: Promotional Message with Website Link
These creating a website is a piece of cake; however, getting visitors is still as hard as hard learning how to bake a cake. However, business owners have agreed that short WhatsApp messages with the website link have increased the hits on a webpage. As human will always be intrigued to click on something incomplete to gain complete knowledge about the message due to the inquisitive nature of humankind.
# Tip 5: Wish them on Occasions
People have claimed that they tend to go back to the service where they felt wanted and valued. Hence business should add emotional intelligence to their marketing strategies and send personalized messages on festivals, occasions. Unlike social media, it goes as a personal message and not an announcement to all showing us as a considerate and caring one.
# Tip 6: Be mysterious and keep them curious
Customers and users are always looking for excitement and fun, and if you could feed this need what's better. Create teasers for an upcoming campaign and leave them wondering and discussing it. A video of a flash mob in a mall or at your business location, pranks, surprise interviews with the ordinary public, finally leading to precisely to the objective of the campaign, will leave the audience wanting more from you. Have a look at the Adventure Room Baden teaser shared on their status before the big launch of new games.
As per the Baden's AdventureRooms team, "It created more hype on WhatsApp than any social media pages. WhatsApp it is quiet instant and fans even taken booking request over the messages, what's more convenient!"
#Tip 7: Labels
You can organize and easily find your chats and messages with labels. You can create labels with different colors, and you can add labels to an entire conversation or specific messages within a chat.
With labels, you can divide customer into different categories like "New Customers", "New Orders", "Support", "FAQs". With labels, you can track your workflow with your customers.
Moving regular marketing from social media to messaging app can be quiet challenging, given its limitations when compared with social media page. We must also consider the fact that WhatsApp Messenger is not as equipped as a Facebook messenger; however, we can see that possibility soon.
And who knows, looking at the no. of users and possible marketing boosts WhatsApp provides to many businesses around the world, it might become a simple yet powerful marketing tool of the future.